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Guerrilla Marketing Book Review – Small Business Gets Technocozy
This is how big business approaches new marketing and communications technology! The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing....
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Corporate Social Responsibility – Do Small Businesses Need to Care?
Corporate Social Responsibility, or “CSR” as we call it in the PR biz, is a hot topic right now. Have you heard of it? Put simply, it’s the push to create in big businesses a sense of duty to the...
View ArticleA Message to Big Business – Social Media Is No Longer Optional
I tripped across the second iteration of this masterfully constructed video and just had to share it. It really illustrates the power that social media has over our society in this day and age. The...
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